Chica Unusual Blends: A Sophisticated Approach to Organic Fruit Drinks

Unleashing Creativity in the World of Natural Beverages

Chica Unusual Blends, designed by Estudio Maba, is a brand that pushes the boundaries of traditional juice packaging. What started as a label design project evolved into a full-fledged branding endeavor, showcasing the creativity required for small companies to make their mark in the competitive world of large-scale consumption.

Unlike the unsophisticated graphics commonly associated with natural juices, Chica Unusual Blends offers a sensory experience beyond the drink itself. Each bottle is adorned with delicate elements representing the ingredients, forming a visually stunning pattern that doubles as the brand's logo. The attention to detail and the feminine, sophisticated design create a timeless object that stands out in any context.

The Chica Unusual Blends packaging consists of a 250 mm x 195 mm x 65 mm box that includes three units of bottles. The labels are made using Tintoretto paper, with stamping and varnish techniques employed to achieve a refined finish.

Developed over three months in Murcia, Spain, this project was a collaboration between the creative director and designer Miguel Angel del Baño, along with the creative team members Beatriz Suárez and Manel Quílez. Their goal was to showcase the client's vision for the product and find the most appropriate space for it.

One of the main challenges faced during the design process was to achieve a sophisticated feel within the constraints of the production budget and final sale price. However, the team successfully overcame this obstacle, resulting in a product that exudes elegance and refinement.

The Chica Unusual Blends design has garnered recognition in the industry, receiving the prestigious Iron A' Design Award in 2019. This award is given to well-designed, practical, and innovative creations that meet professional and industrial requirements. It is a testament to the brand's ability to integrate industry best practices and deliver a product that contributes to a better world.

Chica Unusual Blends is a testament to the power of design to transform everyday products into extraordinary experiences. By infusing the world of natural beverages with sophistication and creativity, Estudio Maba has created a brand that stands out in the market and offers consumers a unique and memorable drinking experience.